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Category Archives: Small business marketing
Small business marketing plan. The right way to do it. (Part 8 of 8)
Get referrals Do not confuse referrals with word of mouth advertising. Don’t think that just because you have good service and people tell other people about it makes you different. Great customer service is a requirement, not a plus. If … Continue reading
Small business marketing plan. The right way to do it. (Part 7 of 8)
Create your marketing message First you have to remember one thing; your marketing message is NOT about you!! It is also not about your mission statement, your various degrees, or how long you have been in business. Prospects do not … Continue reading
Small business marketing plan. The right way to do it. (Part 6 of 8)
The importance of your unique selling proposition (USP) You need to identify, develop, and incorporate your USP into everything you do. I know it can be a challenge but remember you do not have to be the best, just unique. … Continue reading
Small business marketing plan. The right way to do it. (Part 5 of 8)
Stand out and be different Have you ever asked yourself how unique are you? What makes your business stand out from the competition? Be honest and say what truly sets you apart from your competition. One of the biggest mistakes … Continue reading
Small business marketing plan. The right way to do it. (Part 4 of 8)
Understanding the lifetime value of your customer In the last blog post we reviewed the best and simplest way to figure out the cost of a new client. In today’s post I will review the LIFETIME value of your customer. … Continue reading
Posted in Small business marketing
Tagged advertising, marketing, marketing plan, Small business marketing
1 Comment
Small business marketing plan. The right way to do it. (Part 3 of 8)
The customer and you To make sound marketing decisions and to establish reasonable budgets it is crucial for small businesses to understand that even though every customer you get costs you something, every customer you have is worth something too, … Continue reading
Posted in Small business marketing
Tagged advertising, marketing, marketing plan, Small business marketing
3 Comments
Small business marketing plan. The right way to do it. (Part 2 of 8)
Identify your market and competition – First get a clear understanding of the market and what it wants (not just what it needs). People will not buy things that they do not want. Continue reading
Posted in Small business marketing
Tagged ecommerce site, marketing, Small business marketing
1 Comment
Small business marketing plan. The right way to do it. (Part 1 of 8)
Introduction If you are like many business owners, you probably spend most of your time working “in” your business, and very little time working “on” it. That makes sense, especially in time like these, when we all just try to … Continue reading