I’m sure you have a clear understanding of what your company does! Do your existing customers or potential customers know what you do or why they should be dealing with you? Marin Media Group has been in the communications industry for 30 years. We have advertised in all mediums (radio, TV, newspapers, magazines, on-line, sponsorship, etc.) and have created many campaigns that have reached and surpassed clients expectations.

Recently we rebuilt our website; www.marinmediagroup.com (would of done it sooner, but we were busy) and when it was completed, I had included the fact that it was done in one sentence as a “P.S” at the bottom of all the emails that l sent out over the next few days. Now keep in mind, we always promote our services to our clients. BUT, are they listening? Maybe NOT! Maybe they are but they just don’t make the connection.

The marketing manager of one of our clients mentioned to me in a meeting several days later, “l went on your site and l didn’t know you did all that”. I was stunned!

Always send your clients, customers, suppliers…updates of what you are doing, no matter how minor it may seem to you.

As a result of this one client, we got additional business because they saw how much we really were ahead of the curve when it came to Digital Media.

Take the time to find out how your employees and your customers think about your company, how they perceive your company. Does your tag line still make sense? Do you have a tag line? One of our clients is Rugcutterz Danz Artz, a childrens dance studio that is the leading provider and experts in childrens dance lessons. They have locations in Vaughan and Sault Ste Marie in Ontario Canada. Two years ago at the end of the dance season, l heard a new parent who had been at the studio for only one year, comment to the front desk staff, “I am so happy here. My daughter loves it. At the other studio (name withheld) they taught my daughter a dance (one dance!). Rugcutterz taught my daughter to dance”. For the last 2 years, that has been their tagline…Let Us Teach Your Child To Dance!.

Are your corporate colours bold or soft enough? Walmart just changed their logo; they went from bold to soft because they did not want to come across as un-sensitive in these tough economic times. Is your logo outdated? What is your corporate culture? Do you have one?

Marin Media Group, with over 30 years experience, has been instrumental in helping many businesses re-brand and re-position themselves and get their business back on track.

For a copy of my free booklet, How Do I Re-Brand My Company?, send me an email; ross@marinmediagroup.com and I’ll get a copy over to you.